With that in mind, we have prepared a list of top 15 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. To put this into perspective, 40,000 search queries are performed per second via Google alone - this equates to 3.46 million searches per day and 1.2 trillion each year.Ĭompanies, both big and small, are seeking the best ways to leverage their data into a competitive advantage. The rate at which data is generated has increased exponentially in recent years. This trend has been brought about by the new demands of the modern marketplace, and it’s here to stay. The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics.
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